Featured Article

  • Photo credit: Sandor Fizli

    Straight talkers

    by Angelina Chapin
    How do you sell a product for a common medical condition few want to admit they have? Get your customers talking among themselves. Helping one in three women resume a normal lifestyle is EastMed’s goal. A $52-billion annual U.S. market is an added incentive

Resource Centre

  • tmason's picture

    A new gold standard

    by Tom Mason
    The social media wizards at Radian6 put its money where its mouth is to launch a new product designed to help its customers market themselves

  • mleblanc's picture

    New kid on the block

    by Mireille E. LeBlanc
    Changing the shape of the lawn sign was a smart move for maverick realty company PropertyGuys.com

Departments

  • Creature comforts

    Memorial University shows potential distance education students they don’t need to give up their bunny slippers to earn a degree
    by Andrea MacDonald
  • An ancient site rocks on

    This year UNESCO designated the Joggins Fossil Cliffs a World Heritage Site. How the submission came together is a case study in teamwork
    by Joe Fitzgerald
  • The perils of premature disclosure

    Word for the wise: protect your ideas by developing them quietly
    by Robert Nadeau
  • The future is green

    It’s time for Atlantic Canada to embrace a new economy
    by Kelvin Ogilvie
  • Cultivating the urban jungle

    How can you help struggling communities? Look to the green economy
    by Lara Ryan
  • What’s wrong with this picture?

    Richard Florida is half right: attracting more of the creative class is crucial, but let’s not forget its founding members
    by Kathleen Martin

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